Legendary surfboard shaper Bob “Ole” Olson was (and still is at 83) a pioneer in the “Maker Movement” long before the term existed. I guess that’s a primary idea behind today’s makers, a rekindled interest in manufacturing with one’s hands. Check out this short video about Bob living a life of passion for making something special.
Recent question from the KHE forum
What’s the best way to name a real estate development?
Steve Byrne’s Answer:
The problem is too many real estate development names sound alike, making it difficult to distinguish and remember one from another.
One solution involves writing a short story about the place to be developed. For example, there was an upscale housing development being planned for in Southern California. I went to the site and pictured a wild herd of horses led by a beautiful red stallion. The red horse was chased by cowboys into a canyon, and then he magically escapes capture by their lassos.
The short story became “The Legend of Red Horse Canyon” (for sales materials) and the development was named “Red Horse Canyon” (the logo is slightly reminiscent of the Ferrari “horse” logo).
Just one of several ways to approach real estate development naming with a difference.